The holiday season is upon us. Small business owners understand that the holiday season generally represents half of annual sales. Thus, the last quarter of the year is a make-or-break season for most businesses. Blair Stover has strategies that can help you excel this holiday season.
Most businesses experience this holiday busy season, it is not just for retail business. Personal services, such as salons experience the holiday rush. Even lawyers, accountants, and other business-service providers often find their busiest time to be during the holiday rush. The holidays seem to make everyone busier and that will likely apply to your business as well.
With the holidays closing in, it is time to get out there and present your services or products. Anything that may be given as a gift, including services, should be presented to potential customers as soon as possible. Keep in mind that many consumers are already getting their holiday shopping underway. In fact, research shows that 39% of people start their holiday shopping prior to Halloween, 40% begin in November, while only 21% wait until December to start.
This year, shoppers may begin even earlier. With the first night of Hanukkah being the night before Thanksgiving, this is a pretty big deal. Hanukkah has not begun this early since 1899, and it typically aligns more closely with Christmas. Because of this, Jewish shoppers will be completing their shopping at a much earlier date than in the past.
In addition to this, only 26 full shopping days will exist between Thanksgiving and Christmas, with the later Thanksgiving date this year. This is a more condensed shopping season, with possibly more frazzled customers.
So get out there and start getting your products and services into the market, as this holiday season is not only shorter but likely to be even more crazy than the last.