Your start-up pitch is your foot in the door and a strong start-up pitch is imperative to your business. Blair Stover has some simple ways to improve your start-up pitch.
First, call mom. Explain your startup pitch to your grandma or your mom. Try your pitch on them. If they don’t get it you need condense and find a different way to explain your concept in an easy to understand way.
Once you have your wording down, record yourself giving your pitch. Review the tapes and assess your pace of speech, tone, and facial expressions. Seeing yourself can help you pinpoint nuances you were not aware of and improve.
Put yourself in the hot-seat. Pitch to someone who you know will say no. These skeptics will ask you the most challenging questions. Keep your pitch the same as you usually would. This is the best way to find out what the real questions you will be asked by real targets.
Also, practice with strangers. Strangers who are not in your industry will be the best. Try your pitch on the person waiting in line at the grocery store, the coffee shop, or your neighbor on an airplane. Once people begin asking to hear more about that, you will know your pitch is getting better.
Put yourself to the test. At the next event or party, ask your new friend to explain what your company does to the next person to join your group. If they are not able to give a clear and concise pitch, you must not have been very clear in your pitch either.