The central aspect of brand credibility is trust. Without it, all the effort in the world will do no good for your company. While not the hardest task for a business, building brand credibility is certainly one of the two or three most essential functions of management. Reputation is, to paraphrase the old adage, acquired with great difficulty but easily destroyed. Nowadays, social media lets even tiny entities create brand recognition fast. The flip side of that coin is the sad fact that just a few bad reviews or media mentions can kill off a ton of hard-won positive goodwill.
There are some standard methods that smart firms use to build brand reputation. Perhaps the most common one is the use of social media. Your priority should be to announce to the world your area of expertise. That means using social media to locate the movers and shakers in your industry. Target these people as if they are your financial sustenance, because in fact they are. Let them know what you can do, then allow them to call on you when they need an opinion from someone in your area of expertise. This activity will eventually lead to mentions in articles and interviews. Later, you will see that exposure leads to more of the same.
After you have acquired a handful of satisfied customers, begin to leverage their stories by using testimonials in your ad pieces. This is a perfect way to build a positive aura around your product or service. Just a few happy customers will go a long way toward building your brand’s reputation.
Finally, remember that you do not need to be an expert in social media to take advantage of the process. Social and cyber media is here for the long haul, with over 1 billion users who know the power of interaction. Facebook and Twitter are the obvious and most common two members of the growing pantheon. So, if you do not want to perform the function yourself, be sure to outsource. You will not regret the decision to use social media.