Individuals Donate Far More than Corporations

Nonprofits across our nation are providing necessary services to help rebuild our communities and move us forward through this recession. However, according to the Giving USA 2010 Annual Report on Philanthropy published by the AAFRC Trust for Philanthropy total charitable giving in the United States was down 3.6 percent in 2009 from 2008. That same report sited that 75 percent of that giving (approximately $227.4 billion) came from individuals.

Where does the money go? Thirty-three percent of all donations go to religious organizations. Typically people donate to their local church, synagogue or other place of worship. The next largest sector receiving charitable donations is education, with approximately $40 billion going to educational institutes.

Although corporate giving remains steadfast in the United States, there is definitely room to grow. We can all take heed and inspiration from the private sector and do more through our business endeavors to help out those around us.

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