If you’re an entrepreneur or a recruiter for a large company, it is not always easy to find the most talented, qualified applicants for the job you’re looking to fill. Now with social media being so prevalent, a hiring manager can leverage social media as a way to recruit potential employees.
Between Facebook, LinkedIn and Twitter, there are close to 550 million users and many of those users are looking for work. As a business owner looking to hire new talent, these numbers offer a large talent pool from which to choose, but with that many individuals on these social networking sites, it can be overwhelming to know how to narrow the prospects. We offer you these tips:
LinkedIn should be your first stop for professional talent as this is a networking site that boasts a more professional atmosphere and is also where job seekers – and those looking to fill positions – typically congregate. Keep in mind that LinkedIn also represents close to 200 industries and 200 countries, making the talent pool even larger. As a LinkedIn user you can “advertise” for talent or you can look through your contacts and the connections of others to find likely candidates.
While Facebook remains the largest social networking site, boasting 400 million users, this is a site that connects individuals in a more social way as opposed to the professional contact building done on LinkedIn. That is not to say you can’t find a full talent pool on Facebook, but you might have to search a bit more and depending on the privacy settings individuals are employing, good potential candidates might not get found.
Twitter can be used to connect a business owner with a potential audience of job candidates as well. You can certainly post on Twitter that you are looking to fill a position. Highlight the position within your tweet with a hash tag, for example, #hiring a #graphic designer as a way to get found.
In all of these examples you can post free “ads” in which you seek potential candidates or you can upgrade the accounts to purchase paid advertisements or ads on your personal page. Posting status updates on your company’s personal pages is a way to let potential candidates know you are hiring. Chances are, your company is likely being followed by “someone who knows someone” and thus the connection begin. Many hiring managers are having great luck in finding potential candidates and filling positions through the use of social networking — all of which are low to no cost ways to fill company vacancies — and that is great for the bottom line.